“You like to surf? I have a friend that owns a surf shop. You guys should connect. I’ll connect you.”
“You’re looking to sell your home? I have a friend that sells real estate. Maybe you could ask her to come check out your home? Here’s her number.”
“You’ve gone gluten free? I have a friend that shares information like that with me all the time. They just sent me this guy’s web site.
We’ll always share the friendship aspect of a friend before we’ll share how a friends pays his or her light bill or hobbies their time.
Word of mouth is back and 99.9% of the time it starts with “I have a friend…..”