At, Above, and Below

McDonald’s:

  • Above average location.
  • Average food.
  • Below average menu prices.

They win with convenience and a burger that taste the same every time.

Ritz-Carlton:

  • Above average location.
  • Above average food/service.
  • Above average room rates.

They win with stunning campuses  combined with a culture of service that feels the same every time.

Little Caesars:

  • Below average locations, typically.
  • Below average food.
  • Below average cost.

They win by without having to make a call there is $5.00 pizza that is hot and ready every time.

There is no formula for success. It is your call on where you want to dance around the line of average – just be consistent.

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One thought on “At, Above, and Below

  1. Denny Bishop's avatar Denny Bishop says:

    Fantastic analysis….give me Ritz-Carlton any day, McDonald’s many days, pass on Little Caesar’s.
    d

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