Let’s think of today as the green room prior to the stage of 2013. The green room is the space in the venue which accommodates the performers before they hit the stage and make their music. This is the room where the set list is made, the show is planned, and the Muse begins to whisper hints and nudge at the musician’s improvisation.
You’ve got a service, product, or idea and now you’re locked in the green room to dwell on its…
- content
- appeal
- connectivity
- engine
- fuel
- form
- fans
- followers
- assets
- market trends
- edges (smooth and rough ones)
- vision
- weakness
- strength
- untapped markets
- craftsmanship
- trade-offs
- vibe
- truths and lies
- purpose
- design
- pace
- taste
- feel
- style
- why
- promise
- hope
- legacy