When you fundamentally give someone a new way to look at their world, their purchasing, their behavior, or their thinking, you’ve then just led them somewhere….and that’s what we all deep down want with every new connection.
We all hope to meet Christopher Columbus. And we want to go somewhere new on La Pinta.
There’s a benefit in the doubts others have about your ideas, products, and services. But you’ve got to look at it backwards to find the benefit.
When you can get your ________ to benefit them – there’s no doubt it’s going to come full circle and find a way to benefit you as well.
I’m almost certain Columbus’ words when he hit the shore of the Americas was not ‘wow’…rather, I envision him turning to his comrades and asking – “now do you believe me?”
We need to find more doubters of our music and turn them into dancers.
Bravery be with us.