The Benefit of the Doubt

When you fundamentally give someone a new way to look at their world, their purchasing, their behavior, or their thinking, you’ve then just led them somewhere….and that’s what we all deep down want with every new connection.

We all hope to meet Christopher Columbus. And we want to go somewhere new on La Pinta.

There’s a benefit in the doubts others have about your ideas, products, and services. But you’ve got to look at it backwards to find the benefit.

When you can get your ________ to benefit them – there’s no doubt it’s going to come full circle and find a way to benefit you as well.

I’m almost certain Columbus’ words when he hit the shore of the Americas was not ‘wow’…rather, I envision him turning to his comrades and asking – “now do you believe me?”

We need to find more doubters of our music and turn them into dancers.

Bravery be with us.

Tagged , , , , , , , , , , , , ,

I would love to hear your feedback.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: