Monthly Archives: July 2012

Say Cheese

Apple Stores.


Ritz Carlton’s.

Wrigley Field.


Peninsula Hotels.

Lulu-Lemon Stores.

In-N-Out Burger.

Southwest Airlines.

The markets are very accepting to friendly people and places.

Couple that with a dynamite product/service, and you’re on your way to a successful enterprise.

Create something worth talking about and then don’t forget to smile.

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Between now and Tuesday, November 6, 2012 you’re going to be bombarded with messages about the shortages in this country.

I beg to differ.

There’s no shortage of:








or Music.

The shortage is in the population of those willing to go to the places to create and obtain such things.

Mute the noise. Change the world.

July 27, 2012

Today is July 27, 2012.

Your successes and your failures today are all a byproduct of action in your previous days.

Success is your responsibility.

Happenstance is a lie.

Luck is only a reality to those that are fluent in laziness.

You didn’t get here by chance.

You did this.

Own it.

Tomorrow’s success is contingent on today’s action.

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Increase. Decrease.

You must:

  • Increase your customer’s rate of return.
  • Decrease your user’s research time.
  • Increase your value.
  • Decrease your response gap between the web click and the sale closed.
  • Increase the relationship connection between customer and brand.
  • Decrease the opportunity for competetion. Dominate.
  • Increase your facetime.
  • Decrease your spam.
  • Increase your music.
  • Decrease your noise.

You’ve got to get away from “what’s in it for me” and focus on “what’s in it for them”.

These were Jobs’ thoughts every time he stared at a whiteboard and thought about you.


Towel Throwing

You started and then what happened?

It got harder than you expected.

It looked different from the inside looking out than the outside looking in.

The other guy got a head start.

You drilled a dry hole.

You found out that skill development was greater than your natural gifting(s). That frustrated you.

You fouled out.

Someone said no.

You got hung up on.

Dealer was showing ace. You had a pair of 8’s.

You pulled a hammy.

You got writers block.

You needed sleep.

You had to work on the weekends.

And so forth…

I would estimate that 9 out of 10 people throw the towel in on 9 out of 10 things they start to do or try to create.


Simple answer – it’s easier to quit.

It’s easier to claim the dream wasn’t real.

Everyone loves the talk of getting married.

Where’s the discussion on being married?

Look at those who you call a hero and companies/churches you consider to be heroic.

Chances are they’re holding on to most of the towels that had the chance to be thrown in at some point in time.



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