Monthly Archives: March 2012

Behind The Scenes

We can see and hear who has bloodied their fingers for years in the guitar solo scene.

We can see who practiced free throws in the 4th quarter scene.

We can see who connected, who prospected, and who studied the market in the closing the sale scene.

The solo perfected scene, the free throw made scene, and the closing the sale scene only can happen because of what has happened behind them.

The same goes for the missed solo, missed free throw, and the sale fail. These guys have predecessors too.

We all want to star the scene, but the limelight tends to find those who have courted their art for years in the dim light.

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Marketing Department

The reason 3 million iPad 3’s flew off the shelves in the first week of sales has no connection whatsoever to a Super Bowl ad, a spread in the Wall Street Journal, or any other advertising media outlets.

Sure, Apple brands better than anyone else, but they also are making products that are far better than the pack. Thus, the end-user has a great product, shares the experience of that product, and simultaneously markets the product on Apple’s behalf.

The reason 3 million iPad 3’s flew off the shelf is because, finally, 3 million people had 1, 2, 3, or 10 plus friends say “you’ve got to get one of these” OR they loved the experience with the iPad 1 and 2 so much that they came back for seconds.

2 take aways:

  • Great ideas, services, and products rarely, if ever, require advertising to convince us to partake in them.
  • Great companies today must realize that no one in their marketing department is actually on the pay roll.


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The Ins & Outs of Control

At some point we will realize “we” have no control over the stock market, what Google will do next, why our neighbor won’t mow his yard, or even the election.

However, we can control our thoughts, our dreams, our ideas, our actions, and even our reactions.

Grasping the idea that these things can be held and controlled should lead us to forming them well, protecting them better, and sharing them in the right places – with the right people.

We call those wanderers who are constantly jaded in managing the control panels of the world they think they can maneuver. These guys get out of bed, jump on to the hamster wheel, and stay on until bedtime.

We call those leaders who are in constant pursuit of making what is inside of them physical in this world. These guys constantly refine, define, and disect the controllable.

What you can’t control doesn’t deserve an ounce of your thinking. What you can control deserves every ounce of your being.

And while we’re on it, the concept that the weight of the world can fit on your shoulders is a misnomer.

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Put this in your pocket.

  • There will be sleepless nights and there will be “why go to sleep?” nights.
  • There will be setbacks and there will be championships.
  • There will be tough decisions and there will good/not so good that follows.
  • There will be risk and there will be reward.
  • And on and on and on.

But don’t separate all of these facts from one another. Appreciate them all for what they are. Allow them to mix and simmer.

Business is soupy.

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