Google search “Chicago Hotels” and you will receive about 162,000,000 results in 0.34 seconds.
Google search “Dallas Realtors” and you will receive about 22,400,000 results in 0.21 seconds.
Google search “Las Vegas Restaurants” and you will receive about 130,000,000 results in 0.29 seconds.
Google” search “Music” and you will receive 1,730,000,000 results in 0.33 seconds.
Options for a lifetime.
This is why word of mouth will forever outweigh pay-per-click, television, radio, billboard, and print advertising.
We simply don’t have the time to sift through the millions, and sometimes billions, of options that are now at our disposal.
If we’re serious about building brands and services that shake things up, change things, “dent the world”, and get talked about – then we must bend over backwards to be the answer to –
- Where should we stay?
- Who should sell my home?
- Where should we eat?
- What new music are you listening to?
We will always give more weight to the guy on our right that we ask these questions to than we will the Google search in our hands.
I cannot recall a time where I, personally, found a new band or musician to listen to. Someone has always introduced us.
Put another way – the music, if it’s good, will find us. There’s something in us that can’t hold back sharing good things.
Are your followers sharing your music?
Ashton.Gustafson 