Sure, the market came to you because it needed some sort of service or wanted the benefit of a product.
But really – if you peel back the onion – they came for:
- Hope
- Joy
- Transformation
- Experience
- Fulfillment
- Enlightenment
- Thrill
- Peace
Intertwine these into your products or service and you will have started a story worth sharing for your customer.
Forget about these and your product or service become a stale commodity where you will be shopped for cheaper every time.
Ashton.Gustafson 
You are SO right!!
I want this from everyone I run into in a day–and am always hoping/looking for it 🙂 Thanks!
No doubt!