It happens sporadically throughout our days. We make a food purchase here, a hotel purchase there, and purchase an insurance policy every so often. All these places, things, ideas, and even people, we buy in the blink of an eye. But there’s a lot more going on in the blink that we typically give credit to.
This is a conversation about one’s preference.
So if you’re looking to be the preferred choice, are you an easy ‘no’ or an appealing ‘yes’?
Sales 101: You gain appeal with questions, not statements.