Category Archives: Marketing

Mar 09 2012
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Business, Creativity, Imagination, Marketing

Predictable and Unpredictable

Nordstrom, Ritz-Carlton, Chick-fil-A, Southwest Airlines all have excelled at predictability. We know what we’re getting into with these brands. And because of their predictability, they will be around for a long long time.

Now enter the new day and age where predictability coupled with unpredictability wins.

Do business with Zappos and you will understand this better. They deliver incredible customer service and offer free shipping both ways (predictable). But more often than not, you will find that FREE SHIPPING = OVERNIGHT SHIPPING (unpredictable). What is their unpredictable success formula? Under promise, over perform, and blow their socks off. To them “wow” is a verb.

Unpredictable goodness leaves us always saying “wow.”

Something very predictable about you and me is that we cannot help but share “wow-like” stories. Something inside us thinks someone has to hear about what we experienced. And when that happens, you get music math.

Predictable and unpredictable is the new yin and yang for all of us no matter the brand, product, or service.

We love revisiting (repeat business) with things that have us wondering “what will they do next?”

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Mar 01 2012
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Business, Creativity, Imagination, Leadership, Marketing

What Are The Odds?

The game of “heads or tails” and “true or false” tests have tried to convince us that life is simply black or white, yes or no, and up or down.

Big, huge, world-changing thoughts, dreams, and ideas cannot breathe in the smog of 50/50 atmosphere.

The air is much more rarefied at 1000:1 odds, and those I’ve met that have found, attained, and arrived at the 1 out of the 1000 odds seem to prefer the deck stacked against them.

“They didn’t know it was impossible, so they did it.” Mark Twain

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Feb 22 2012
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Business, Creativity, Imagination, Leadership, Marketing

It Can’t Go That Far…

In 1990, 3 million of us were using the Internet. This was less than 1% of us globally.

In 2012, 2.3 billion of us now have Internet access. This is equal to 27% of us now.

In 1990, 12 million of us had cell phones. Again, this was less than 1% of us.

In 2012, 5.8 billion of us (82% of the world) now have mobile access to communication and soon the Internet on our phones.

Neighborhoods, county lines, state lines, international lines, and the great waters no longer separate us and/or our information.

Anything can be found anywhere by anyone at anytime.

Welcome to the Give-It-Away Economy (in regards to information)…the good news is you get what you give.

Be open with the costumer, they’ll be open with you. Be closed, secretive, and selective with your information/knowledge you give – they will do the same.

It is imperative that you and your business gets this.

The bridge continues to grow and the aftermath is one big neighborhood called Earth.

Be careful when you claim it can’t go that far…we are still trying to find the boundaries of our minds and so far we aren’t having much luck.

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Feb 21 2012
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Business, Creativity, Imagination, Leadership, Marketing Image

Connect The Dots

Success has never been so simple to understand and yet so difficult to execute.

The dots of our ideas, products, and services along with technology are quite easy to connect today. It’s the fine arts and humanities dots we’re forgetting to connect.

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Feb 20 2012
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Business, Creativity, Imagination, Leadership, Marketing

The Science of LINsanity

If you turned on the TV for five minutes this weekend, you were introduced to a new name – Jeremy Lin. Lin is the latest superstar of NBA playing for the New York Knicks.

Why do we love Lin? Easy answer – His story.

At age eighteen Lin knew his art (putting a ball in the hoop) was remarkable. Longing to play Division 1 basketball, but he couldn’t seem to be recruited by the big PAC 10 schools in his area. His response? With a 4.2 GPA, he shipped every coach in the Ivy League a DVD that was a highlight reel of his art (putting a ball in the hoop). Brown and Harvard offered a spot on the team, and Lin chose Harvard.

At twenty-two and armed with a degree in economics from Harvard, Lin entered the NBA draft. However, he found himself out of luck again. No team took him in the draft.

Nevertheless, he got an offer to play in five summer league claims and showcase his art (putting a ball in the hoop). Five games later the Golden State Warriors offered him a spot. A year later he was waived by Golden State.

Jan 17, 2012 – just a month ago, Lin was playing in the D-Leaugue.

Jan 20, 2012 – Lin gets recalled by the New York Knicks.

Feb 4, 2012 – Lin had 25 points, five rebounds, and seven assists—all career-highs—in a 99–92 Knicks victory over the New Jersey Nets.

Feb 14, 2012 – Lin became the first NBA player to score at least 20 points and have seven assists in each of his first five starts.

Today – The Knicks are scrambling to sell replicas of Lin’s No. 17 jerseys and t-shirts, and the sales and traffic for their online store has increased more than 3,000%.

Lin never has never allowed his art to die and, now, here we are talking about it.

Take art to the marketplace, fail. Take art to the marketplace, fail. Take art to the market place, succeed.

Triumphal Story is the science behind Linsanity and all great products, services, and ideas.

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