Tag Archives: Ashton Gustafson

Picture It

We’ve got to picture it before we can paint it.

We’ve got to paint it to prove if it will work.

  • Picture – To dream, create, think, or conjure up an idea, system, model, process, or service. I.E. – we’re looking for “it”.
  • Paint – To do the work it takes to bring our idea, system, model, process, service, or “it” to the market place.
  • Prove – To measure the response from painting “it”. Only the markets have a voice here.

We’re finding we need more pictures. It’s a numbers game. Always has been – always will be.

Keep dreaming, keep creating, keep pushing, keep moving, keep looking, keep questioning. Your “its” will come.

The markets are massive, the painters are plentiful, but the thinkers (picture makers) are few. They see how things are, and thus see how things could be.

Picture, paint, prove. Repeat. Picture, paint, prove. Repeat. And so forth…

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A Roundabout

Get out of bed.

Now focus.

Focus leads to awareness.

Awareness connects us to seeing how things really are.

Seeing how things really are will give us vision for possibility and change.

Vision leads to clarity.

Clarity will lead us to our purpose.

Our purpose gets us out of bed.

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Music Sharing

Google search “Chicago Hotels” and you will receive about 162,000,000 results  in 0.34 seconds.

Google search “Dallas Realtors” and you will receive about 22,400,000 results  in 0.21 seconds.

Google search “Las Vegas Restaurants” and you will receive about 130,000,000 results  in 0.29 seconds.

Google” search “Music” and you will receive 1,730,000,000 results in 0.33 seconds.

Options for a lifetime.

This is why word of mouth will forever outweigh pay-per-click, television, radio, billboard, and print advertising.

We simply don’t have the time to sift through the millions, and sometimes billions, of options that are now at our disposal.

If we’re serious about building brands and services that shake things up, change things, “dent the world”, and get talked about – then we must bend over backwards to be the answer to –

  • Where should we stay?
  • Who should sell my home?
  • Where should we eat?
  • What new music are you listening to?

We will always give more weight to the guy on our right that we ask these questions to than we will the Google search in our hands.

I cannot recall a time where I, personally, found a new band or musician to listen to. Someone has always introduced us.

Put another way – the music, if it’s good, will find us. There’s something in us that can’t hold back sharing good things.

Are your followers sharing your music?

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And The Grammy Goes To…

Of course, this will be different for all of us, but whomever your Grammy goes to, be sure to tell them.

We love to know when our music is changing people and the world as we know it.

Let the music play.

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