Depends on who you’re asking?
If you’re Amazon, the deal is the rowdiest bookstore on the planet. And, shop with us a lot and we’ll bring it to your doorstep for free. Oh, and no tax…yet.
If you’re the Alabama Crimson Tide, the deal is we don’t lose much.
If you’re Facebook, the deal is look WHO is doing WHAT.
If you’re TOMs Shoes, the deal is buy one give one.
Whatever your deal is, today, it must be sharable, text-able, email-able, remarkable.
And please take time developing your deal. We can spy junk mail and mass texts deals from a mile away.
Your deal allows the recruit to commit and the customer to click.
Ashton.Gustafson 
Amen…u just got to get them to commit!
People know you are the “real deal” when you deliver what you promise.