We talk about changing the world often and, typically, our thinking defaults to imagining ourselves moving across state lines, across oceans, across the bottom line of CNBC, and across the planet with our dreams, ideas, thoughts, goods, and services.
Yes. Moving your ‘thing’ across the ocean is one way to change the world.
What about the cubicle across from your office?
What about your neighbor across the street?
What about those souls across from you at your dinner table?
What about the customer sitting across from you, on your site, via the Internet?
Point: More often than not, changing the world looks more like your front porch than it does a passport.