Didn’t know there was a generation Z? Get to know them. By 2020, they will make up 40% of all consumers.
Finch writes, It’s critical that we recognize Gen Z’s differences and meet them where they are, rather than where we want them to be. Without empathy and understanding, brands risk being filtered into obscurity. As writer Logan Pearsall Smith put it nearly 100 years ago: “Don’t laugh at a youth for his affectations; he is only trying on one face after another to find a face of his own.”
This is definitely an interesting thought following up last week’s conversation on Millennials.
The best thing any of us can do – for any generation – is awaken the music inside of them…and it appears we may only have 8 seconds in the potential awakening with Z.
We’ll always be looking for a face when we haven’t found our music.