Category Archives: Business

Feb 06 2012
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Business, Creativity, Imagination, Leadership, Marketing

Discovery

There are thousands of singers (both professional and amateur) that could sell more records than any finalist that will win this year’s American Idol. It’s just a fact.

What do these pros and amateurs lack that the finalist of this years competition have? Discovery.

Or put it another way, they didn’t drive to the audition to stand in line…and, therefore, they didn’t get the chance for a yellow ticket to Hollywood. You can’t win the talent show without entering THE SHOW.

This isn’t just a physical conversation. Of course we must drive to the audition…but…
We must also position and take our minds to a place to birth and discover new ideas on a regular basis.
We must also position and take our souls to discover a place that is bigger than ourselves.
We must also position and take our hearts to discover a place where gardening can occur…growth and pruning.

Position and location – the prerequisites that lead to discovery.

It’s Monday. How will you position yourself and where will you go with what you do? The markets never come to us. Go.

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Feb 03 2012
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Business, Marketing

Is Anyone Listening?

Make sure you have attentive ears before you go buy batteries for your product’s or service’s megaphone.

If you’re making music, we’ll stop and listen. If you’re making noise, we’ll simply Tivo through you.

 

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Feb 01 2012
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Business, Creativity, Leadership, Marketing

What’s the Deal?

Depends on who you’re asking?

If you’re Amazon, the deal is the rowdiest bookstore on the planet. And, shop with us a lot and we’ll bring it to your doorstep for free. Oh, and no tax…yet.

If you’re the Alabama Crimson Tide, the deal is we don’t lose much.

If you’re Facebook, the deal is look WHO is doing WHAT.

If you’re TOMs Shoes, the deal is buy one give one.

Whatever your deal is, today, it must be sharable, text-able, email-able, remarkable.

And please take time developing your deal. We can spy junk mail and mass texts deals from a mile away.

Your deal allows the recruit to commit and the customer to click.

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Jan 31 2012
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Business, Creativity, Imagination, Leadership

The Aftermath After Math

You + Your Ideas = The Future

Eagle Eye View + Cheetah Eye View = Holistic Education

Decision + Brilliant Execution = Change

Big Hat + No Cattle = Big Hat

Me – My Pride = A Better Man

Listening + Responding + Service = Flawless Business Model

After the math lies the aftermath, and it is in these algorithms where we can decipher what is music or what is noise happening around us.

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Jan 30 2012
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Business, Creativity, Imagination, Leadership

Cross-Pollination

Careful not to be locked in your world.

Exposure to “otherness” will leads us all to see that we are all after
the same thing…hope.

Cowboy boots can learn a little something on a Manhattan subway, and
so can Brooks Brothers sleeves rolled up to serve at a shelter.

These boots were not just made for horseback, and these suits were
also meant for serving, not just selling.

It never ceases to amaze me how much “we” and “otherness” have in common. In the same breath, I’m always taken by the beauty that unfolds in the aftermath of cross-pollination.

The fingers of a bluegrass mandolin can learn a lot from a blue jazz soul.

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