There are two types of currency:
- Money
- Attention
We pay those who pay us with attention. Thus, we should pay better attention to those who pay us and our brands.
Have you or your brand checked in with the people who pay you lately?
A deposit in the Bank of Relationship will always pay greater dividends than one into your mass media marketing budget.
It’s never been easier to start the conversation, listen, respond, and pay attention.
Ashton.Gustafson 
Excellent thought.
db