Our doing must exceed our dreaming, our believing must exceed our disbelief, and our value must exceed our face value.
There couldn’t be a better minute to start than now.
What start button have you been neglecting?
Our minds are full of how great, how cheap, or how sexy your product, service, or idea is. We can’t fit any more of this in.
However, we do have the capacity/desire to be educated on how your product, service, or idea can lead us to a better life and a better world.
Look at Zappos. They teach and show the functionality of every pair of shoes via video stream. Shoe teachers if you will.
Look at Apple. Their stores are not so much stores full of products, but one full of teachers. They realize if I can teach you just one new thing about your iPod, it will become that much sexier in your eyes. IT teachers if you will.
Look at Gary Vaynerchuk. Every day he teaches about a specific wine. He knows that if can teach you to appreciate the vino, you will buy the vino. Professor Vino if you will.
The Internet is a massive sea of how to and how to appreciate and the companies that will dominate in the years to come are the ones with an eye peeled for those with raised hands.
You teach. They tell.
What team won last year’s Super Bowl?
Who was last year’s Super Bowl halftime performance?
What was the funniest ad from last year’s Super Bowl?
Hard to recall, right? And yet it was the only thing talked about 365 days ago.
How quickly we forget the rage, the big news, and the chatter.
How will you reintroduce yourself to the world this day?
In all seriousness, a handshake today is probably worth more than last year’s Super Bowl ad.
We’re told to keep our eye on it.
We’re told to move it forward.
Unfortunately, most of us rarely know where the ball is and if it is moving forward or not.
Awareness is the great predecessor here.
The ball belongs on the court – not kept in the closet and forgotten.
Ashton.Gustafson 