Education and providing the pathway to learning is now the inception of a sale. Before people buy, click, or swipe they go learn. Which is where you come in.
For your industry, line of work, or art, while Google may provide the answers, we still need you to illuminate, shadow, or frame them for us.
Selling is over.
You must teach.
Which means you must, first, learn. Which means you must study. Which means you must prepare.
The Internet = The Library.
You = The Librarian.