Category Archives: Business

May 07 2012
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Business, Creativity, Discipline, Focus, Imagination, Leadership

Preach.

I’m not arguing here to make your music crucial to the world’s existence. SomeOne has already lived, written, and recorded those ballads.

What I am arguing is for you to pour yourself into something that is crucial to your survival.

There is something deep down in all of us that we know must be done. Self-actualization if you will. Listen deep and go there.

You will need your instruments, but listening to your core will open the floodgates on how to, where to, and why to use them.

It’s Monday. Let’s work towards a Regretless Friday.

#LTMP.

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May 04 2012
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Business, Creativity, Imagination, Leadership

10 Quotes that have changed my life.

Success leaves clues. Anthony Robbins

The greatest tragedy in America is not the destruction of our natural resources, though that tragedy is great. The truly great tragedy is the destruction of our human resources by our failure to fully utilize our abilities, which means that most men and women go to their graves. Oliver Wendell Holmes

The smaller your world the bigger your life. Gary Keller

Your thoughts, your dreams, your ideas are physical in this world. Will Smith

If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want. Zig Ziglar

You can’t go broke making a profit. Denny Bishop

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally. Seth Godin

Concerning all acts of initiative (and creation) there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. Steven Pressfield

God is the silent partner in all great enterprises. Abraham Lincoln

The world has become accustomed to new discoveries. Nay, it has shown willingness to reward the dreamer who gives the world a new idea. Napoleon Hill

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May 03 2012
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Business, Creativity, Discipline, Focus, Imagination, Leadership

Accidental Art

Accidental art is an oxymoron.

An artist is engaged, purposeful, compass oriented, and mission-minded.

Whatever music your trying to make won’t happen accidentally.

Music combust when all of you, your ideas, your direction, and your purposes collide. It’s up to you to gather the tools for combustion plus a ton of behind the scenes work from the Director above.

Pick up the pen, the paint, the instrument or whatever tools are necessary and have at it.

This is also a plea for you to remove the word luck from your vocabulary.

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May 02 2012
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Business, Creativity, Discipline, Focus, Imagination, Leadership, Marketing

Melted Cheese

In the last week I’ve chosen to eat at two restaurants because of their offer of free melted cheese – queso.

They got me.

And so have all these other products, companies, and teams with their own variations of melted cheese.

  • Amazon’s offers queso with Prime (free shipping).
  • Apple’s queso is interface (all products talk the same lingo).
  • The Dallas Maverick’s offer a side of queso with their owner – Mark Cuban.
  • TOMs shoes offers queso in the form of philanthropy.
  • Southwest Airlines queso tastes like affordability and on-time arrival.
  • Zappos changes their queso recipe daily, but I’ve never not come back for more.

 

You won’t believe what the world will do for free queso. So offer it.

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May 01 2012
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Business, Leadership

Lost and Found

Let’s take the people who make up your marketplace and divide them into two categories: Lost and Found.
By lost I mean the ones that have never done business with you. We don’t mean lost in the sense that they don’t have “it” all together. They may know you and/or your brand, but they’ve never experienced it. Simply put, they’re not found in your database – therefore, to your business – they’re lost (not present).
And by found I mean those current, referred, and past clients, customers, or users. These guys use your websites, services, products, facilities, brands, etc. They’ve paid you or are going to be paying you.
It can be very tempting to go all in on trying to convert the lost. Proceed with caution. In a loud world that is shrinking in size daily, most of what you tweet and tell them will fall upon deaf ears. They probably aren’t looking for a new/better ____________.
On the flip slide, in a word of mouth economy, your R.O.I. on communicating often and well with the founds will not only be more affordable in the short run, but will disperse dividends a thousand times greater in the long run.
Quick musical/business thought – Dance with the one that brought you.
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