Category Archives: Business

What Great Music Does…

Great music starts conversations. We call that remarkable music.

Great music makes you want to participate in the rhythm. We call that a musical experience.

Great music is almost always shared. This looks like, “Hey…did you see Timberlake on The Grammy’s last night?”

You see when you make great music you then give the recipient the opportunity to enlighten someone else with that same greatness they experienced through you.

Or said another way, your music gives the recipient a chance to be a luminary because of your musical illumination.

Massive thought…endless implications…but it all starts with you and your instruments.

It’s Monday. Mic check.

#LTMP

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3 Things That You Don’t Need Permission For

  • Experience
  • Fulfillment
  • Meaning

While you don’t need permission, they will require the most work and will be the greatest reward.

Three places to look into these three ideas: the mirror, your family, and your place of work.

If there is any vacancy of the three in these spaces, you’re probably feeling it…we call that void the noise.

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The minute you start…

  • doing instead of dreaming is when the dream begins to reel in closer.
  • believing, you push a physical force into the world and things, ideas, people, and paths begin to move in your favor.
  • adding value, you start being labeled valuable. Compensation is just around the corner.

Our doing must exceed our dreaming, our believing must exceed our disbelief, and our value must exceed our face value.

There couldn’t be a better minute to start than now.

What start button have you been neglecting?

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Marketing Is Starting To = Education

Our minds are full of how great, how cheap, or how sexy your product, service, or idea is. We can’t fit any more of this in.

However, we do have the capacity/desire to be educated on how your product, service, or idea can lead us to a better life and a better world.

Look at Zappos. They teach and show the functionality of every pair of shoes via video stream. Shoe teachers if you will.

Look at Apple. Their stores are not so much stores full of products, but one full of teachers. They realize if I can teach you just one new thing about your iPod, it will become that much sexier in your eyes. IT teachers if you will.

Look at Gary Vaynerchuk. Every day he teaches about a specific wine. He knows that if can teach you to appreciate the vino, you will buy the vino. Professor Vino if you will.

The Internet is a massive sea of how to and how to appreciate and the companies that will dominate in the years to come are the ones with an eye peeled for those with raised hands.

You teach. They tell.

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The Ball

We’re told to keep our eye on it.

We’re told to move it forward.

Unfortunately, most of us rarely know where the ball is and if it is moving forward or not.

Awareness is the great predecessor here.

The ball belongs on the court – not kept in the closet and forgotten.

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