Don’t enter the races you’re seeing. And, careful, there are plenty of recruiters for those races. They want you to be like them. Grouped. Cooped. Stationary.
Create a race.
Be you.
Become your ideas.
Change the world.
Leave the hour, the day, and this life different than you found it.
Who needs help?
What can we create to help them?
When would help be beneficial? If the answer is not now go back to “who” and start over.
Where will they find our helpful art?
Why will they care about our help?
No question is greater than the others, but all must be continually addressed.
1). Externally focused.
2). Relevance.
3). Empathy.
Bang these together, and you will have your music.
Sub par.
Fair.
Mediocre.
Decent.
Average.
Good.
Great.
Superb.
Remarkable.
The best.
You’re going to have to choose one of these as your pathway.
The market will then, in turn, choose you in accordance to what you choose.
Until you put on the shoes of clients, friends, co-workers, or strangers you will be lacking one major thing…empathy.
You must know their hopes, fears, dreams, etc.
Look’em in the eye and think in their shoes.
Ashton.Gustafson 