3-26-12
9:05 AM CST
To Whom It May Concern (Everyone):
Don’t stop believing.
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3-26-12
9:05 AM CST
To Whom It May Concern (Everyone):
Don’t stop believing.
I’m currently on my 9th different business card since graduating from college. However, on the outside looking in, nothing about my job description has changed. 7 years later, I’m still helping people buy and real estate.
But a lot has changed. For one (a big one), I’ve found my WHY.
My latest card doesn’t offer a full name, title, cell number, email address, or even a fax number for you to send me what could’ve been scanned.
I went this route for three reasons:
1) We can get stuck in the rut of what our card says we do. (For me, there’s way more going on here than just real estate transactions and I have a rut phobia)
2) We change the world not by doing what we’re told to do, but by doing what we’re not told to do.
3) I want my life to represent an idea not a title. A win here happens when you start to unlock that idea.
“Do you have a card?” If so, it probably describes more of who you aren’t than who you truly are.
The Rome De Facto is the adopted thought that essentially states – what wasn’t done today can be done tomorrow. AKA – Rome wasn’t built in a day.
Of course “Rome wasn’t built in a day.”
This phrase can get us into trouble if we’re not careful.
Daily, we get distracted or detoured towards that big thing (Rome) we’re all after, but the Rome De Facto allows us to pat ourselves on the back – while simultaneously believing that tomorrow just may have 25, 26, 27, or 48 hours to finish, mend, or make what wasn’t today.
Sure, 24 hours didn’t build Rome, but it was built day, by day, by day, by day….
Tomorrow will attempt to convince you that it is adequately prepared to build the walls that should have and could have been built today. It’s lying to you.
Whatever your Rome is, it should be more accessible, more traveler friendly, safer, and even more sharable today than it was yesterday.
If today is done right, your just a few short tomorrows from your Rome needing a suburb.
2 Points:
A big world requires a big voice to be heard.
Just a few short decades ago the world was huge, spread out, and humanity was not fully connected.
A spread out world needs televisions, newspapers, and radios to let the masses know what’s up, what’s down, and what bleach can make Dad’s undershirts the whitest.
In the flip of a switch the world shrank, all humans connected, and billions of neighborhoods (web sites) configured into one zip code – 9021WorldWideWeb.
Ever since that switch was flipped, billions have been migrating this zip code exchanging, questioning, searching, sharing, and learning.
A world that operates as a neighborhood dilutes the efficiency of the mass media mediums.
This is not an argument against marketing. This is plea to redefine marketing. The old definition has simply lost its mojo.
Welcome to the neighborhood. Please use your inside voice. Your whisper will be heard over the others screaming.
…..and a few other rules should you decide to pitch your tent in the hood: Be nice, build lasting relationships, and be yourself.
We are not one-dimensional.
We are full of colors, sounds, passions, systems, processes, ideas, and dreams – all of which need their exposure.
You can be a venture capitalist and a lover of poetry. Connect the two and your deals may start to fuse poetically.
You can be a mom and an entrepreneur. In hopes that your passion, leads to purpose, which leads to profit. AKA – (The Gospel According to Tony Hsieh)
You can be a mathematician and a master gardener. And while you’re at it, write a book called Garden Math (just a thought..I’m sure there’s some connection between the two).
Careful. What you care about the most just may lead you down numerous career path opportunities.
If you’re brave enough to expose us to all of you, the world, as you see it, will turn into one big office you get to go to everyday.
Alas, a planet of passionate workers is where my hope is pointed and where my passion lies.
Ashton.Gustafson 