Category Archives: Focus

Your Big Break

When you finally know what you want you will find yourself on the brink of your big break.

When you know you know what you want you find ways to get it.

When you know what you want Divinity starts clearing a path.

Unfortunately, we’re bombarded with thousands of messages everyday telling us what we should want. Resistance gets its fix on a confused population.

Have you asked yourself lately what you want? Hint: It’s probably more of an outcome your after than it is money, looks, a person, or a thing. And as time evolves, the wants change.

Your big break is just around the corner. When you get around the corner there will be turbulence, frustration, and resistance. Stay the course, dodge the bombarding noise, and find your music.

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A Success Formula

Pause.

Look deep into the mirror, a sunset, and/or your soul and find out who you are.

Again, this takes pause – and we’re not so hot at pausing in world in that operates in fast forward.

Once you’ve got who you are figured out then go serve somebody.

Knowing who you are will have 99% to do with what success looks like for yourself.

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Sales Meeting 2.0

Pardon the last post. It published on its own.

Good morning again.

We are all in sales. The lawyer, the dentist, the banker, the Realtor, the doctor, the pastor, the mom, the dad, the artist, the mechanic, the poet, the musician, the coach – all of us.

You don’t just have to have a product, thing, or widget to sell. You can sell you, your service, your thoughts, your ideas, and even your brand.

Three things lead to successful sales careers.

1) Contacts

-Do you have enough contacts/people/potential customers? Remember 99 no’s typically equals 1 yes. Put another way, you may need a database of 1000 contacts for 10 deals.

2) Appointments

– This could now also involve web/social interactions and conversations. Who’s on the books for today? Tomorrow? July? Spring 2013? Question – are in you on the conversation? If you are not busy today, something went wrong yesterday (go back, dig in, replay – watch film on yourself).

3) Sales/Contracts/Closings/etc.

-AKA payday.

If you’re light in the #2 category, you’ve got a #1 problem. If you’re light in the #3 category, you’ve got #1 and #2 problem.

If you’ve got a #1 problem, you may be the problem.

Happy monday. #LTMP

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Music Contingencies

Your music is contingent on two things: your experiences and your response to those experiences.

Experience is going to happen and we don’t have much control there. It’s happening right now – every millisecond.

Response, on the other hand, is all up to us.

No matter your current state, some of the greatest music ever was written in the artist’s most clueless times. So in the midst of your confusion, bend your ears and peel your eyes.

Your music will happen when your experience collides with opportunity for you to respond.

Fear and resistance will plead with you to not respond. Deny them all their rights and #LTMP.

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Gibberish

In the midst of your product, service, or brand transaction careful with your choice of words. Even though, you know the lingo and how it works – the customer may not.

For instance…

Today, the Realtor should have only one song streaming in his car while his clients are riding with him…INTEREST RATES WILL NEVER BE THIS LOW AGAIN. He should play that song over and over and over. And he should not just say they are 3.75% fixed over 30 years – that doesn’t mean much to most people. He should paint the picture of what rates were just a few years ago, and show the difference in monthly payments and interest saved. Like the blog at I’m A Happy Buyer.

The financial advisor should probably stay away from his opinion of the “T-Bill” and simply advise us with historical charts of different fund performance, potential dividend performance, and tax benefits when we hand him our dollar. GDP is not on our radar when we’re talking about retirement and college tuition.

The car salesman, for most people, should abandon words like torque, hemi, and maybe even MPG. Just show us what THIS car will cost compared THAT car to fill up once gas hit $5.00 gallon. We’ll make the call from there.

Or what about beer? At the ball park the only word associated with the brew that the consumer is concerned with is cold. This is not the time to discuss born on dates, filtering, and calories. Not the case at an upper end micro-brewery in Boston. The consumer there is very beechwood and hops conscious, so it’s ok to go there with him.

The higher price of poker becomes in the transaction the more basic the vocabulary should be. The fancier your words, the more we feel we’re being sold not served. Simple wins in sales, so be careful with your gibberish.

Put another way – We’re not impressed when you know a lot…we’re impressed when we walk away knowing a lot more than when we came to you.

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