Category Archives: Leadership

What Great Music Does…

Great music starts conversations. We call that remarkable music.

Great music makes you want to participate in the rhythm. We call that a musical experience.

Great music is almost always shared. This looks like, “Hey…did you see Timberlake on The Grammy’s last night?”

You see when you make great music you then give the recipient the opportunity to enlighten someone else with that same greatness they experienced through you.

Or said another way, your music gives the recipient a chance to be a luminary because of your musical illumination.

Massive thought…endless implications…but it all starts with you and your instruments.

It’s Monday. Mic check.

#LTMP

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3 Things That You Don’t Need Permission For

  • Experience
  • Fulfillment
  • Meaning

While you don’t need permission, they will require the most work and will be the greatest reward.

Three places to look into these three ideas: the mirror, your family, and your place of work.

If there is any vacancy of the three in these spaces, you’re probably feeling it…we call that void the noise.

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Marketing Is Starting To = Education

Our minds are full of how great, how cheap, or how sexy your product, service, or idea is. We can’t fit any more of this in.

However, we do have the capacity/desire to be educated on how your product, service, or idea can lead us to a better life and a better world.

Look at Zappos. They teach and show the functionality of every pair of shoes via video stream. Shoe teachers if you will.

Look at Apple. Their stores are not so much stores full of products, but one full of teachers. They realize if I can teach you just one new thing about your iPod, it will become that much sexier in your eyes. IT teachers if you will.

Look at Gary Vaynerchuk. Every day he teaches about a specific wine. He knows that if can teach you to appreciate the vino, you will buy the vino. Professor Vino if you will.

The Internet is a massive sea of how to and how to appreciate and the companies that will dominate in the years to come are the ones with an eye peeled for those with raised hands.

You teach. They tell.

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Reintroduce Yourself

What team won last year’s Super Bowl?

Who was last year’s Super Bowl halftime performance?

What was the funniest ad from last year’s Super Bowl?

Hard to recall, right? And yet it was the only thing talked about 365 days ago.

How quickly we forget the rage, the big news, and the chatter.

How will you reintroduce yourself to the world this day?

In all seriousness, a handshake today is probably worth more than last year’s Super Bowl ad.

 

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