Category Archives: Marketing

Feb 17 2012
1 Comment
Business, Creativity, Imagination, Leadership, Marketing

Picture It

We’ve got to picture it before we can paint it.

We’ve got to paint it to prove if it will work.

  • Picture – To dream, create, think, or conjure up an idea, system, model, process, or service. I.E. – we’re looking for “it”.
  • Paint – To do the work it takes to bring our idea, system, model, process, service, or “it” to the market place.
  • Prove – To measure the response from painting “it”. Only the markets have a voice here.

We’re finding we need more pictures. It’s a numbers game. Always has been – always will be.

Keep dreaming, keep creating, keep pushing, keep moving, keep looking, keep questioning. Your “its” will come.

The markets are massive, the painters are plentiful, but the thinkers (picture makers) are few. They see how things are, and thus see how things could be.

Picture, paint, prove. Repeat. Picture, paint, prove. Repeat. And so forth…

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Feb 15 2012
2 Comments
Business, Creativity, Imagination, Leadership, Marketing

Music Sharing

Google search “Chicago Hotels” and you will receive about 162,000,000 results  in 0.34 seconds.

Google search “Dallas Realtors” and you will receive about 22,400,000 results  in 0.21 seconds.

Google search “Las Vegas Restaurants” and you will receive about 130,000,000 results  in 0.29 seconds.

Google” search “Music” and you will receive 1,730,000,000 results in 0.33 seconds.

Options for a lifetime.

This is why word of mouth will forever outweigh pay-per-click, television, radio, billboard, and print advertising.

We simply don’t have the time to sift through the millions, and sometimes billions, of options that are now at our disposal.

If we’re serious about building brands and services that shake things up, change things, “dent the world”, and get talked about – then we must bend over backwards to be the answer to –

  • Where should we stay?
  • Who should sell my home?
  • Where should we eat?
  • What new music are you listening to?

We will always give more weight to the guy on our right that we ask these questions to than we will the Google search in our hands.

I cannot recall a time where I, personally, found a new band or musician to listen to. Someone has always introduced us.

Put another way – the music, if it’s good, will find us. There’s something in us that can’t hold back sharing good things.

Are your followers sharing your music?

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Feb 13 2012
1 Comment
Business, Creativity, Imagination, Leadership, Let The Music Play, Marketing, Music

And The Grammy Goes To…

Of course, this will be different for all of us, but whomever your Grammy goes to, be sure to tell them.

We love to know when our music is changing people and the world as we know it.

Let the music play.

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Feb 07 2012
2 Comments
Business, Creativity, Imagination, Leadership, Marketing

From Here On Out

From here on out he who owns, creates, and establishes new ideas wins.

Prepare yourself…this is going to frustrate the masses.

Business school attempted to teach me the corporate glossary for 4 years. I confess, I left with a B average and I would fail a vocabulary quiz if given one today.

Our future leaders and dreamers will be clueless in regards to challenging the status quo if they’re taught about “synergy” for 4 years like I was.

Let’s add our own words and ideas to the glossaries we intersect. That’s where my hope lies.

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Feb 06 2012
2 Comments
Business, Creativity, Imagination, Leadership, Marketing

Discovery

There are thousands of singers (both professional and amateur) that could sell more records than any finalist that will win this year’s American Idol. It’s just a fact.

What do these pros and amateurs lack that the finalist of this years competition have? Discovery.

Or put it another way, they didn’t drive to the audition to stand in line…and, therefore, they didn’t get the chance for a yellow ticket to Hollywood. You can’t win the talent show without entering THE SHOW.

This isn’t just a physical conversation. Of course we must drive to the audition…but…
We must also position and take our minds to a place to birth and discover new ideas on a regular basis.
We must also position and take our souls to discover a place that is bigger than ourselves.
We must also position and take our hearts to discover a place where gardening can occur…growth and pruning.

Position and location – the prerequisites that lead to discovery.

It’s Monday. How will you position yourself and where will you go with what you do? The markets never come to us. Go.

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