In the last week I’ve chosen to eat at two restaurants because of their offer of free melted cheese – queso.
They got me.
And so have all these other products, companies, and teams with their own variations of melted cheese.
- Amazon’s offers queso with Prime (free shipping).
- Apple’s queso is interface (all products talk the same lingo).
- The Dallas Maverick’s offer a side of queso with their owner – Mark Cuban.
- TOMs shoes offers queso in the form of philanthropy.
- Southwest Airlines queso tastes like affordability and on-time arrival.
- Zappos changes their queso recipe daily, but I’ve never not come back for more.
You won’t believe what the world will do for free queso. So offer it.
Ashton.Gustafson 