Tag Archives: let the music play

May 31 2012
2 Comments
Discipline, Focus, Leadership

Yig-Wig

We have a saying in our office that is the final statement of our core values: You Get What You Give.

Abbreviated into YGWYG, I refer to it as “yig-wig.”

This is a foundational thought that will live in every company I’m blessed to participate with throughout my career.

It takes courage to give.

So if you’re after more joy courageously give more joy.

Not getting the information you want from your customer? Then freely, unashamed, and Santa-Claus-like, tastefully, give them more GREAT information they can use.

Givers are very beneficial to receivers. Don’t forget that.

This will take you being vulnerable too.

The commerce of the future will belong to those who do not stray way from this vulnerability, but to the ones who embrace it.

Watch. Much of what we pay for today 10 years from now will be freely given. But done right, the customer will see that and in return give currency in return for something else.

In his song “Wheel”, John Mayer sums this up perfectly. “I believe that my life is going to see the love I give return to me.”

#LTMP

Tagged , , , , ,
May 28 2012
Leave a comment
Discipline, Focus

Your Big Break

When you finally know what you want you will find yourself on the brink of your big break.

When you know you know what you want you find ways to get it.

When you know what you want Divinity starts clearing a path.

Unfortunately, we’re bombarded with thousands of messages everyday telling us what we should want. Resistance gets its fix on a confused population.

Have you asked yourself lately what you want? Hint: It’s probably more of an outcome your after than it is money, looks, a person, or a thing. And as time evolves, the wants change.

Your big break is just around the corner. When you get around the corner there will be turbulence, frustration, and resistance. Stay the course, dodge the bombarding noise, and find your music.

Tagged , , , ,
May 17 2012
Leave a comment
Business, Creativity, Discipline, Focus, Imagination, Leadership

Music Contingencies

Your music is contingent on two things: your experiences and your response to those experiences.

Experience is going to happen and we don’t have much control there. It’s happening right now – every millisecond.

Response, on the other hand, is all up to us.

No matter your current state, some of the greatest music ever was written in the artist’s most clueless times. So in the midst of your confusion, bend your ears and peel your eyes.

Your music will happen when your experience collides with opportunity for you to respond.

Fear and resistance will plead with you to not respond. Deny them all their rights and #LTMP.

Tagged , , , ,
May 16 2012
Leave a comment
Business, Creativity, Discipline, Focus, Imagination, Leadership, Marketing, Real Estate

Gibberish

In the midst of your product, service, or brand transaction careful with your choice of words. Even though, you know the lingo and how it works – the customer may not.

For instance…

Today, the Realtor should have only one song streaming in his car while his clients are riding with him…INTEREST RATES WILL NEVER BE THIS LOW AGAIN. He should play that song over and over and over. And he should not just say they are 3.75% fixed over 30 years – that doesn’t mean much to most people. He should paint the picture of what rates were just a few years ago, and show the difference in monthly payments and interest saved. Like the blog at I’m A Happy Buyer.

The financial advisor should probably stay away from his opinion of the “T-Bill” and simply advise us with historical charts of different fund performance, potential dividend performance, and tax benefits when we hand him our dollar. GDP is not on our radar when we’re talking about retirement and college tuition.

The car salesman, for most people, should abandon words like torque, hemi, and maybe even MPG. Just show us what THIS car will cost compared THAT car to fill up once gas hit $5.00 gallon. We’ll make the call from there.

Or what about beer? At the ball park the only word associated with the brew that the consumer is concerned with is cold. This is not the time to discuss born on dates, filtering, and calories. Not the case at an upper end micro-brewery in Boston. The consumer there is very beechwood and hops conscious, so it’s ok to go there with him.

The higher price of poker becomes in the transaction the more basic the vocabulary should be. The fancier your words, the more we feel we’re being sold not served. Simple wins in sales, so be careful with your gibberish.

Put another way – We’re not impressed when you know a lot…we’re impressed when we walk away knowing a lot more than when we came to you.

Tagged , , , , , , ,
May 01 2012
Leave a comment
Business, Leadership

Lost and Found

Let’s take the people who make up your marketplace and divide them into two categories: Lost and Found.
By lost I mean the ones that have never done business with you. We don’t mean lost in the sense that they don’t have “it” all together. They may know you and/or your brand, but they’ve never experienced it. Simply put, they’re not found in your database – therefore, to your business – they’re lost (not present).
And by found I mean those current, referred, and past clients, customers, or users. These guys use your websites, services, products, facilities, brands, etc. They’ve paid you or are going to be paying you.
It can be very tempting to go all in on trying to convert the lost. Proceed with caution. In a loud world that is shrinking in size daily, most of what you tweet and tell them will fall upon deaf ears. They probably aren’t looking for a new/better ____________.
On the flip slide, in a word of mouth economy, your R.O.I. on communicating often and well with the founds will not only be more affordable in the short run, but will disperse dividends a thousand times greater in the long run.
Quick musical/business thought – Dance with the one that brought you.
Tagged , , , , , , ,
← Older posts
Newer posts →