March | 2012 | Ashton.Gustafson

Mar 16 2012

Clearly Defining Yourself

Have you clearly defined yourself?
Can you specifically say this is who I am, where I’m going, what I’m about, and why I’m here?
We rally behind those who can answer these questions about themselves.
It’s a ‘Ziglar’ move from a wandering generality to a meaningful specific when you are clearly defined.
Not to mention it makes difficult decisions and getting out of bed much easier.
Go and define yourself. I assure you we will respond in applause and rally behind your what and why.
So the question for today is, what does it mean to be you?

Tagged Ashton Gustafson, business, character

Mar 15 2012

1 Comment

Business, Creativity, Imagination, Leadership, Marketing

Use Your Inside Voice

A big world requires a big voice to be heard.

Just a few short decades ago the world was huge, spread out, and humanity was not fully connected.

A spread out world needs televisions, newspapers, and radios to let the masses know what’s up, what’s down, and what bleach can make Dad’s undershirts the whitest.

In the flip of a switch the world shrank, all humans connected, and billions of neighborhoods (web sites) configured into one zip code – 9021WorldWideWeb.

Ever since that switch was flipped, billions have been migrating this zip code exchanging, questioning, searching, sharing, and learning.

A world that operates as a neighborhood dilutes the efficiency of the mass media mediums.

This is not an argument against marketing. This is plea to redefine marketing. The old definition has simply lost its mojo.

Welcome to the neighborhood. Please use your inside voice. Your whisper will be heard over the others screaming.

…..and a few other rules should you decide to pitch your tent in the hood: Be nice, build lasting relationships, and be yourself.

Tagged Ashton Gustafson, blog, let the music play, ltmp, use your inside voice

Mar 14 2012

1 Comment

Business, Creativity, Imagination, Leadership

Passion Exposure

We are not one-dimensional.

We are full of colors, sounds, passions, systems, processes, ideas, and dreams – all of which need their exposure.

You can be a venture capitalist and a lover of poetry. Connect the two and your deals may start to fuse poetically.

You can be a mom and an entrepreneur. In hopes that your passion, leads to purpose, which leads to profit. AKA – (The Gospel According to Tony Hsieh)

You can be a mathematician and a master gardener. And while you’re at it, write a book called Garden Math (just a thought..I’m sure there’s some connection between the two).

Careful. What you care about the most just may lead you down numerous career path opportunities.

If you’re brave enough to expose us to all of you, the world, as you see it, will turn into one big office you get to go to everyday.

Alas, a planet of passionate workers is where my hope is pointed and where my passion lies.