The choices are never-ending on how you can differentiate.
You can differentiate with:
ease of use,
sound advice in-lieu of mounds of information,
and on and on and on.
We don’t just want another salesman, another fancy hotel, or another good meal.
We want a story.
Mr. or Mrs. Entrepreneur, you are the author of these stories. And if it’s done right, your people who experience these stories will repeat them over and over.
Everyone wants raving fans. Really, though, we should want raving narrators.