I disagree. I think it led to a changed world.
Curiosity Killed the Cat…Part 2
I disagree. I think it led to a changed world.
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I disagree. I think it led to a changed world.
It could do us all some good to view our business and our work as a sport.
Not in the sense of competition, but in the sense of being prepared and in shape when the daily whistle blows to start the game.
Are you training? Get ahead of the curve – not behind it.
Are your being mentored? Even LeBron’s need a lunch appointment with His Airness every so often.
Are you watching film, reading, and studying the game? Even the freak athletes, child prodigies, and those with the highest IQ still don’t arrive here fully funded and/or developed in natural talent.
Our talent will only get us so far in the game. It’s skill that gets us the win.
Learn something today and put it to use in your sport of choice.
And remember, you practice like you play.
What if you owned a shopping mall, car lot, or restaurant where you knew exactly what everyone wanted that came there prior to them arriving?
You would offer less, customize more, and order less or more of certain ingredients.
You already have this. And it is, or should be, your website.
Stop trying to up-sell a pair of boots when the athlete just wants socks.
Stop spotlighting your Escalades when the soccer mom simply needs wants the minivan.
Stop trying fill your customer’s fix with saltine crackers when they want a filet.
You can’t build your web presence with you in mind. It must be built with the end user in mind.
It’s not about you. It’s about what you have to offer that they we want.
Of course getting them to your mall, car lot, or restaurant is super important, but that’s another conversation…
The future will belong to:
Say adios to all your bells and whistles.
Simplicity is the ultimate sophistication. Leonardo da Vinci
Are you stuck?
Just ask questions.
Stop.
Listen.
The answers will put you in drive again.
Ashton.Gustafson 