You don’t have to go to one’s Facebook page or Twitter profile to engage their social bio. We constantly tell the world who we are, what we like/dislike, what our hobbies are, and why we do what we do.
I was on the Chicago train today and learned a lot.
For instance…
The guy standing across from me with a Cubs hat on. He was sharing with the world his love for baseball. Sure he loves the “Cubbies” – but it’s not because they win…it’s the game they play. I learned all that in his 20-year-old hat.
And the guy standing in the doorway staring at the blurred tiles flying by. Dressed in all black, the only other fashion color on him were the white music ear buds in his ears. He was sharing with the world that he has music taste, style, independence, and thinks differently. I learned all that in his white ear buds.
On board came the woman covered in Lulu Lemon gear. She was sharing with the world one of three things: 1) I’m fit. 2) I’m on my way to getting fit. 3) I hope you think I’m fit and healthy. I didn’t ask her which one she was aiming for. I learned all that in her modern-day spandex she wore.
Lastly, there were two readers on board. One was a man who had a very thick book with the cover removed. Across from him sat a young lady with a Kindle. I watched a little battle between them begin. I really think they started a speed reading competition. At one point he gave her the “I’m more sophisticated than you are” look…and she returned the look with a “my life is more simple than yours is” nod. I learned all this from his book and her Kindle.
Wrap it up, Ashton….
Our marketing departments must demand answers to – how is this product, brand, service, or idea going fit into our target market’s social bios they carry with them and share with the world?
Ashton.Gustafson 