The word inspiration, literally, means “breathed upon” in Hebrew.
To be breathed on, it would appear that nearness and proximity with those who inspire us is quite important.
In other words, you can’t be breathed on from a distance.
In other words, pursue mentorship with someone who is inspiring and hang tight.
In other words, our music, or lack thereof, will be defined by those who we share air with.
Nordstrom, Ritz-Carlton, Chick-fil-A, Southwest Airlines all have excelled at predictability. We know what we’re getting into with these brands. And because of their predictability, they will be around for a long long time.
Now enter the new day and age where predictability coupled with unpredictability wins.
Do business with Zappos and you will understand this better. They deliver incredible customer service and offer free shipping both ways (predictable). But more often than not, you will find that FREE SHIPPING = OVERNIGHT SHIPPING (unpredictable). What is their unpredictable success formula? Under promise, over perform, and blow their socks off. To them “wow” is a verb.
Unpredictable goodness leaves us always saying “wow.”
Something very predictable about you and me is that we cannot help but share “wow-like” stories. Something inside us thinks someone has to hear about what we experienced. And when that happens, you get music math.
Predictable and unpredictable is the new yin and yang for all of us no matter the brand, product, or service.
We love revisiting (repeat business) with things that have us wondering “what will they do next?”
You + Your Instruments = Your Music
Your Music X People Sharing Your Music = A Movement
A Movement + Passion + Purpose = A Changed World
In all the math we’ve just witnessed, look who a changed world begins with.
Footnote: We don’t share noise, we share music. Which makes the first algorithm the most important of the three.
We must think that something different can happen today compared to what has happened in the previous million yesterdays.
We must think that our abnormal dreams can become the societal norm.
We must think and then we have to act.
Action is our only hope in removing the “un” in unrealistic.
You actually do have a crystall ball.
It’s called – today.
Look into it.
It’s very indicative of what tomorrow, July, 2013, and even your next decade will look like.
Every tomorrow was at one time a today.
We are all crystall ballers. Look, search, see and report back.
Ashton.Gustafson 