Now that you’re out of bed.
Now that you’re dressed.
Now that you’ve pulled out of your garage.
Now that you’ve got your Red Bull.
Now that your day is here.
Now that the lights are on.
Now that you’re on stage.
What song are you going to give us?
Better yet, when you strum the first chord and sing the first line should we believe you?
Click here and may these words ring in our heads each and every morning.
#LTMP
Most of us dream of revolutionizing something.
We want to change the system, the model, the family, the industry, the process, the service, or the product.
This will happen when you simply play and prepare for your game of choice better than anyone else.
Alabama is revolutionary in football simply by better defense.
The San Antonio Spurs are revolutionary in basketball simply by pick and rolls and bounce passes.
Apple is revolutionary simply by putting smart into a smart phone.
Warren Buffet is revolutionary simply by purchasing stock in great companies, with great vision, that have demand for their product/service in the future.
We have to delete the thought from our minds that being revolutionary has a lot to do with bringing sexy back. It doesn’t. It never has. It never will be about that.
Prepare, show up, and play the game harder than the next guy – and then, by default, you will be called revolutionary.
We are pulled to newness now more than we ever have been.
New thoughts. New ideas. New questions. New status quo’s.
Your newness will determine your brand’s longevity.
Stay fresh. Don’t be a cover band.
We have a saying in our office that is the final statement of our core values: You Get What You Give.
Abbreviated into YGWYG, I refer to it as “yig-wig.”
This is a foundational thought that will live in every company I’m blessed to participate with throughout my career.
It takes courage to give.
So if you’re after more joy courageously give more joy.
Not getting the information you want from your customer? Then freely, unashamed, and Santa-Claus-like, tastefully, give them more GREAT information they can use.
Givers are very beneficial to receivers. Don’t forget that.
This will take you being vulnerable too.
The commerce of the future will belong to those who do not stray way from this vulnerability, but to the ones who embrace it.
Watch. Much of what we pay for today 10 years from now will be freely given. But done right, the customer will see that and in return give currency in return for something else.
In his song “Wheel”, John Mayer sums this up perfectly. “I believe that my life is going to see the love I give return to me.”
#LTMP
Want to be the efficiency leader, be the cutting wasted time leader. The proverbial smoke break has swapped places with social media. Think about it.
Want to be the customer service leader, then lead your current customers and cut out chasing the customer that will never be yours. You current customers will be mainly responsible for your new customers in the years ahead anyway.
Want to be the profit leader, be the cost cutting leader. Do more with less.
More of something is always available when less something is around or being attended to.
Ashton.Gustafson 