Tag Archives: response

The Competitive Advantage of Speed and Response

Response and speed will be the competitive advantages the great enterprises seek in the decades to come.

You can own any market with a simple 3 step formula:

1). Find the market.

2). Identify the market’s needs.

3). Respond with a remedy.

Could it be more simple?

Of course your remedy response is the most courageous step you’ll have to take, but he who can boldly take these three steps the fastest wins in the marketplace.

And after you respond with a remedy to the need – keep listening.

We love when our favorite bands and businesses actually play the music we requests.


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Market Efficiency

The market never stops. There is never a shortage of buyers.

We typically claim a buyer shortage when there is actually a surplus of unrealistic sellers.

If you have a hunch the market is stopping, slowing, or getting quiet – change.

Change your story. Make it more about what’s in it for them than what’s in it for you.

Change your placement. Are you thinking Wal-Mart in an Amazon world?

Lastly, if all else fails, change your price point, but don’t become a commodity. Always trade yourself above the going rate. You’re worth it and you have to believe that.

The markets are efficient and the exchange never stops.

If you’re reading between the lines here, our subject matter today is response.



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