The Entrepreneur’s Job Description

Normally, the entrepreneur’s job description, we think, is to invent, create, dream up, execute, and take risk.

It may look like these things from the outside – but truly, now more than ever, his or her job is to obsess over finding new ways to create value in, through, and for the product/service.

The marketplace will always pay up to the value it sees and believes is there.

So while your invention, dream, and new risk may be fun, eclectic, interesting, and even worth talking about – you must never forget about its value.

An entrepreneur creates value. Period.


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