We often ask how the world will be different 10 years from today, but rarely discuss what will still be the same.
None of us know what will be hot 10 years from today. Some of us think we do, but hot things aren’t necessarily predictable. So the questions is what will still be warm? What will be constant?
The most probable answers are things like: respect, relationship, service, response, speed, communication, and experience. 10 years from today they will be warm. 100 years from today they will still be warm.
It’s much riskier to put all your chips on the hottest platform, media outlet, or trend than it is the things that are warm and constant.
That is not to say we should ignore what’s hot. We just can’t forget that entrepreneurship and good business is embracing what’s hot in the pursuit of what never gets cold.