Working Backwards

All things, including our lives and our businesses, were never meant to be about us.

A funny thing happens when we start with the needs of others and go create, cultivate, and work in our businesses from there…and by funny I mean the world becomes a better place.

The old model was this: Start with you and go do something from the there. Thanks to mass market advertising this worked.

However, the new model that is working is backwards: Start with the customer and go do something for them from there.

A lot is changing, but finding a group need and fulfilling it is still very much in style.

To move forward we all need to work backwards in the new model.

Truth > Trend.

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