‘Customer’ came to us from the word custom. This screams one size doesn’t fit all.
‘Human’ has its origins in the word humus. Roots, dirt, and earth are the revolving themes here.
‘Inspiration’ contains two words: in and Spirit.
I hope this gives a little glow to your next customer, human, and inspirational experiences.
Think of the places where you’re currently operating in and out of awe and there will be the places you’re most likely in some state of love.
Now think of the places where you can justify, explain, and rationalize things. Chances are that is where you can most likely be offended, quick to defend, and dualistic in your thinking.
Eugene Ionesco said it better than I ever could…”Explanation separates us from astonishment, which is the only gateway to the incomprehensible.”
In the end, wonder has always better been a better friend to beauty than certitude ever has.
The heartbeat of the organic movement isn’t a new trendy idea.
The heart beat is just that…a move back to the heart of the matter and back to the beat that made the music possible in the first place. In other words, it’s a waltz back to our origins.
The proverbial cat is out of the bag and there’s only one party to blame – tampering.
So when it comes to all things: people, relationships, businesses, and, yes, even our foods, we are finding it’s best to let things happen as they may.
We shouldn’t be shocked that wheat without fertilizer taste better. But for some reason, we’ll trade flavor for more in most spaces.
And we shouldn’t be surprised when our relationships bloom with more color and aroma in native, natural soil with wind rain rather than moment to moment ‘miracle-gro’ at mentions and retweets.
Alas, “can we be friends?” may just be the only business model necessary in a world currently powered by spampaigns.
Have you ever noticed what the first two letters of best spells?
Ashton.Gustafson 