Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t.
The definitive treatment of this issue is addressed in McKeown’s New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success.
McKeown is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.
His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month.
In this latest episode of Good / True / & Beautiful, Ashton interviews Greg on his latest book, Effortless.
Ashton.Gustafson 
Gus, Just got done listening to this. It was great! Thanks so much for passing this along and thanks for all you do and your leadership. It is an inspiration to us all.
T
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