Great marketing is rarely about the product or service.
It’s typically more about the hope the product or service holds.
You or your company must be believed in before your product or service will find acceptance.
Telling the marketplace what you believe is probably more beneficial than promoting your world’s greatest widget.
We buy people and companies – not products and services.
One does not accumulate but eliminate.
It is not the daily increase but daily decrease.
The height of cultivation always runs to simplicity.
-Bruce Lee
Knowing where and what to subtract is the art of those who are most progressive.
And yes, I just quoted Bruce Lee.
#LTMP
Your music is yours and only yours.
The same goes for your story.
Own it.
Make it.
Create it.
Lead it.
Speak it.
Breathe it.
Live it.
Share it.
These are the things no one can take from you – AND, they are your competitive advantage as well.
This is the good news of all things entrepreneurial.
Sure you can slow up a bit today. It’s Friday, right?
The problem is this temporary pause will only lead you to needing a jump-start 72 hours from now on Monday.
Put another log on the fire.
75 days ago my life changed.
I wrote down my Definite Chief Aim as Napoleon Hill encourages us to do.
Meaningful Specific > Wandering Generality.
I now read this allowed twice a day and carry it with me wherever I go.
I also met a guy named Grant Cardone who encouraged me to write out my goals and dreams twice a day at morning and night. It should be noted he encouraged me to write them in the present – as if they had already happened. This is action is full of power.
In the last 75 days I’ve seen more focus, more productivity, more fulfillment than I ever thought possible. Across all lines – family, life, business – everything has become richer and grown deeper roots.
When the dream leaves your mind and hits the paper it becomes physical. You no longer have to picture it – you can actually see it.
Now I’m finally getting clarity on where this train is headed.
I hope these steps can help you in the same way.
Godspeed in your music making.
Ashton.Gustafson 