A sale occurs when perceived value exceeds cost.
Coaches: Players buy in when they realize the championship is worth the cost of practice.
Teachers: Students buy in when they see their future success is worth the time studying.
Not getting buy in? It’s probably because the cost is blinding your client, student, or players from seeing the value.
Reverse that: blind them with value and cost will leave their perception.
Any leader that keeps his thumb on these three will not lack in followers.
Thus we have daily questions to address these concerns.
How are the people?
Are we making music or banging cymbals?
Is this place alive?
Create a product. Shift. Create art.
Compete. Shift. Dominate.
Manage. Shift. Lead.
Read the news. Shift. Be the news.
Wish. Shift. Will.
Sell. Shift. Serve.
Make noise. Shift. Make music.
The fortune, fun, and fulfillment is found in the shift.
To conquer fear you must take it on fight, after fight, after fight. Don’t allow it go viral in or around you. Daily wash your hands of it and slowly it will lose its effect on you.
When adversity hits, take it on full speed. Power through. Remember it’s typically a sign from the Muse you’re on the RIGHT path. Preparation is penicillin to adversity.
Careful with ‘yes’. ‘Yes’ to an hour in your inbox leads to and hour on YouTube. 120 minutes gone all because you said ‘yes’. Awareness is the Z-Pak to the ‘Yes’ Virus.
These are costly viruses with one goal: attacking your creativity. And you have no insurance or deductible to meet that will protect you from them.
You don’t learn a second language just by studying its principles, taking a course, or even buying Rosetta Stone.
One learns any language when they make the choice to immerse themselves in the world that the language is spoken in.
Want to learn spanish. Move to Mexico City.
Want to learn how to code a webpage. Find a month to month apartment in Palo Alto and knock on your neighbor’s door. Ask him.
Frustrated and confused by the music industry. Move to Nashville and listen to the locals.
Have a dream for a career in fashion? They speak that here.
You can probably connect most, if not all, of one’s strife in their career path to their lack of understanding the language of their industry. Or to it put another way, frustration comes from not fully understanding (for good or bad) just how things are in a specific sector.
Jump in. No floaties. Immerse yourself. Soon you’ll be on your way and know what you’re talking about.
Ashton.Gustafson 