Category Archives: Marketing

The MoMa Has Moved

The Museum of Modern Art (MoMA) has been an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues.

However, it has now moved…and it’s right out your front door.

Walk out that door and there you will find art like, but not limited to:

A deal well closed.

A dish well served/cooked.

A lawn well mowed.

A paper well written.

A child well raised.

A fashion statement well stated.

A generous life well lived.

A job well done.

A garden well-grown.

A speech well delivered.

A game well-played.

A character well played.

An encouraging word well thought out.

An encouraging word well delivered.

A song well written.

A song well performed.

An idea well thought out.

An idea well executed.

A dream well pursued.

Notice the use of “well” in all of the previous entries. Not everyone will say “well done” when they’ve experienced you art. But that’s not the point. No one leaves the MoMa with inspiration from every piece. The goal is to find and continually inspire those that are saying or thinking “well done” and to do the same for those that you can get to the point of remarking “well done.”

Keep painting and singing for your promoters and disregard the naysayers (most of them have bad tastes anyway – look at their walls – that should tell you something).

Think paint and think song in everything you’re looking to do well at.

The world is 2 in 1: a blank canvas and a sound stage.

Paint and plug in.

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Marketing Department

The reason 3 million iPad 3’s flew off the shelves in the first week of sales has no connection whatsoever to a Super Bowl ad, a spread in the Wall Street Journal, or any other advertising media outlets.

Sure, Apple brands better than anyone else, but they also are making products that are far better than the pack. Thus, the end-user has a great product, shares the experience of that product, and simultaneously markets the product on Apple’s behalf.

The reason 3 million iPad 3’s flew off the shelf is because, finally, 3 million people had 1, 2, 3, or 10 plus friends say “you’ve got to get one of these” OR they loved the experience with the iPad 1 and 2 so much that they came back for seconds.

2 take aways:

  • Great ideas, services, and products rarely, if ever, require advertising to convince us to partake in them.
  • Great companies today must realize that no one in their marketing department is actually on the pay roll.

 

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Paying With Attention

There are two types of currency:

  • Money
  • Attention

We pay those who pay us with attention. Thus, we should pay better attention to those who pay us and our brands.

Have you or your brand checked in with the people who pay you lately?

A deposit in the Bank of Relationship will always pay greater dividends than one into your mass media marketing budget.

It’s never been easier to start the conversation, listen, respond, and pay attention.

 

 

 

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Use Your Inside Voice

A big world requires a big voice to be heard.

Just a few short decades ago the world was huge, spread out, and humanity was not fully connected.

A spread out world needs televisions, newspapers, and radios to let the masses know what’s up, what’s down, and what bleach can make Dad’s undershirts the whitest.

In the flip of a switch the world shrank, all humans connected, and billions of neighborhoods (web sites) configured into one zip code – 9021WorldWideWeb.

Ever since that switch was flipped, billions have been migrating this zip code exchanging, questioning, searching, sharing, and learning.

A world that operates as a neighborhood dilutes the efficiency of the mass media mediums.

This is not an argument against marketing. This is plea to redefine marketing. The old definition has simply lost its mojo.

Welcome to the neighborhood. Please use your inside voice. Your whisper will be heard over the others screaming.

…..and a few other rules should you decide to pitch your tent in the hood: Be nice, build lasting relationships, and be yourself.

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