I began reading a book yesterday called The Start-up of You.
The author quoted someone that said start-ups must be better, faster, only, or cheaper than the other guys.
Where can you be better, faster, only, or cheaper?
If you can answer that you should start something.
All too often, motivation isn’t sprung until death is on the horizon.
Until the company is about to go under, there’s no motivation for a decrease in spending.
Until the diagnosis is heart failure, there’s no motivation for heart health.
Until there’s 3 hours before the test, there’s no motivation to study.
Until your sales funnel diminishes, there’s no motivation to prospect for new business.
Case in point: don’t let motivation be too little too late.
Lacking in motivation? Talk to your future self.
Your opportunities will be capitalized by how well you recollect where you’ve been and what you’ve previously seen.
Business is a daily pop quiz and the good news is you can use your notes.
Any leader that keeps his thumb on these three will not lack in followers.
Thus we have daily questions to address these concerns.
How are the people?
Are we making music or banging cymbals?
Is this place alive?
Create a product. Shift. Create art.
Compete. Shift. Dominate.
Manage. Shift. Lead.
Read the news. Shift. Be the news.
Wish. Shift. Will.
Sell. Shift. Serve.
Make noise. Shift. Make music.
The fortune, fun, and fulfillment is found in the shift.
Ashton.Gustafson 