Education and providing the pathway to learning is now the inception of a sale. Before people buy, click, or swipe they go learn. Which is where you come in.
For your industry, line of work, or art, while Google may provide the answers, we still need you to illuminate, shadow, or frame them for us.
Selling is over.
You must teach.
Which means you must, first, learn. Which means you must study. Which means you must prepare.
The Internet = The Library.
You = The Librarian.
You build a brand. You can’t buy it.
You build character. You can’t inherit it.
You build relationships. You don’t click them.
The most important part of the Empire State building, or whatever you’re building, is what you can’t see.
Every segment of your life you can choose or choose not to participate in.
Unfortunately, today, “checking in” somewhere is the easiest way to check out.
What happens when your phone knows your global position, but you don’t?
If you’re there (and if you’re reading this you are there somewhere), wherever ‘there ‘ is, you have a role in the story that’s unfolding.
Awareness is The Great Predecessor of all worthy ideals.
It goes be, do, have. Not have, do, be.
…but they also don’t hold all the answers to the questions we should be asking.
What if you started to count what can’t be counted?
The soul doesn’t lie either.
Where the rubber hits the road.
Where the submit button sends your post.
Where the streets have a name and where the streets have no name.
Where the speech leaves the stage.
Where music hits the listeners ear.
Where hope is received.
Where an experienced is enjoyed and simultaneously joy is exchanged.
All…
…is…
…a by-product…
…of one’s romantic waltz in the trenches.
If you own a callus, it was not gifted to you, it was earned.
But you will call it a gift.
Ashton.Gustafson 