lost and found

When we’re lost in our thoughts we’ll never be found within our present moments.

Sure, we do have thoughts. But we’re not our thinking. And, of course, we do have emotions. But we’re not our emotions.

We are much more than firing neurons.

What if we had a ‘what if’ question to ask in the midst of navigating all of our thoughts and emotions? And what if that question was ‘What if infinite generosity, creativity, and Love was always mapping our steps?’

How could this serve our thinking?

What would this mean for our emotions?

Perhaps every time we “passed go” a little bit lost we’d find ourselves holding a little bit more beauty on the the next lap around.

This is how we must begin to redefine success.

Within every moment, hour, day, and year, we hold just a little bit more beauty than we did before we entered it. And from there, we enjoy it, see with it, share it, and gift it to another as often as we can.

Lost and Found

Let’s take the people who make up your marketplace and divide them into two categories: Lost and Found.

By lost I mean the ones that have never done business with you. We don’t mean lost in the sense that they don’t have “it” all together. They may know you and/or your brand, but they’ve never experienced it. Simply put, they’re not found in your database – therefore, to your business – they’re lost (not present).

And by found I mean those current, referred, and past clients, customers, or users. These guys use your websites, services, products, facilities, brands, etc. They’ve paid you or are going to be paying you.

It can be very tempting to go all in on trying to convert the lost. Proceed with caution. In a loud world that is shrinking in size daily, most of what you tweet and tell them will fall upon deaf ears. They probably aren’t looking for a new/better ____________.

On the flip slide, in a word of mouth economy, your R.O.I. on communicating often and well with the founds will not only be more affordable in the short run, but will disperse dividends a thousand times greater in the long run.

Quick musical/business thought – Dance with the one that brought you.

Ashton.Gustafson

Pause by the orchid. Listen to the bluebird sing. Be love.

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Lost & Found