Shoe-Swapping

Remember when…

  • the procedure wasn’t fully explained by the doc?
  • the meal wasn’t as good the press release promised and the owner did nothing?
  • the contract wasn’t fully explained?
  • the terms weren’t fully disclosed?
  • what you got wasn’t what you thought you were getting?
  • the message sent was not the message received.
  • someone over-promised and under-performed.
  • how it felt to not be served.
  • how it felt to be served.

Good business is metaphorical shoe-swapping. In other words, “what if I were them?” should be the questioning chorus of our moments.

If you have a Golden Rule fight song – cue the music.

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