At the heart of marketing is the heart.
And we all have hearts, brands, and businesses that are marketing something…could be a place, a person, a belief, a dream, enthusiasm, an experience, a feeling, an emotion, or even hope.
Marketing isn’t about convincing people to buy things they don’t want or didn’t know they needed. Rather, it’s about the heart pointing at something it resonates with and, sometimes, even pointing back to itself.
I hope our hearts, brands, and businesses will point to such wondrous places.
If so, we’ll become great marketers.