The Heart of Marketing

At the heart of marketing is the heart.

And we all have hearts, brands, and businesses that are marketing something…could be a place, a person, a belief, a dream, enthusiasm, an experience, a feeling, an emotion, or even hope.

Marketing isn’t about convincing people to buy things they don’t want or didn’t know they needed. Rather, it’s about the heart pointing at something it resonates with and, sometimes, even pointing back to itself.

I hope our hearts, brands, and businesses will point to such wondrous places.

If so, we’ll become great marketers.

Tagged , , ,

I would love to hear your feedback.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: