First, there are no rules.
Just look at Warby Parker, Amazon, The Compassion Collective, and who the next POTUS will be.
But we do have laws. Universal laws. It’s just how things are where we happen to be.
Like the law of compensation (you get what you give) and the law of the harvest (you reap what you sow).
There aren’t many places left where if/then scenarios are consistently reliable. They are, however, with laws such as these.
So don’t just obey them. Enjoy their natural tailwind. That’s why they’re there.
Truth > Trend.