Great marketing is rarely about the product or service.
It’s typically more about the hope the product or service holds.
You or your company must be believed in before your product or service will find acceptance.
Telling the marketplace what you believe is probably more beneficial than promoting your world’s greatest widget.
We buy people and companies – not products and services.
One does not accumulate but eliminate.
It is not the daily increase but daily decrease.
The height of cultivation always runs to simplicity.
-Bruce Lee
Knowing where and what to subtract is the art of those who are most progressive.
And yes, I just quoted Bruce Lee.
#LTMP
The artist is the perpetual creative.
He always longs for more and is caught in wonder about what’s next.
Here’s to setting our sails off the shores of complacency so that we may find new islands of opportunity.
Your music is yours and only yours.
The same goes for your story.
Own it.
Make it.
Create it.
Lead it.
Speak it.
Breathe it.
Live it.
Share it.
These are the things no one can take from you – AND, they are your competitive advantage as well.
This is the good news of all things entrepreneurial.
Ashton.Gustafson 